When I joined Qube Cinema earlier this year, one of the opportunities that excited me most was the chance to help build Live Wire into the industry's leading platform for live event cinema.

Having spent nearly two decades working in event cinema, collaborating with exhibitors, studios, distributors, and content partners to bring unique experiences to audiences around the world, one thing has become increasingly clear: audiences are looking for more from their theatres. They want shared experiences- live concerts, sporting events, esports, performances, premieres, and exclusive broadcasts- which simply can't be replicated at home.

For exhibitors, event cinema has become one of the industry's most exciting growth opportunities, creating incremental attendance, new revenue streams, and premium programming that keep audiences coming back. For distributors, rights holders, promoters, and event producers, it offers an entirely new way to engage audiences at scale.

That's exactly where Live Wire comes in.

Live Wire is Qube Cinema's new next-generation live event distribution platform, purpose-built to transform how live content reaches cinemas around the world. By moving beyond the limitations of traditional satellite delivery, Live Wire leverages Qube's secure global infrastructure to provide a flexible, reliable, and cost-effective IP-based solution.

Whether it's a regional sporting event, a nationwide concert, a red-carpet premiere, or a simultaneous global broadcast, Live Wire enables exhibitors and content partners to deliver premium live experiences with the quality, security, and operational excellence that today's events demand.

Today, the Live Wire network connects cinemas across Australia, Bahrain, Cambodia, India, Mongolia, the Philippines, Saudi Arabia, Thailand, the United Arab Emirates, the United States, and Vietnam. Every new market we add expands the possibilities for exhibitors and content owners to reach audiences with compelling live programming. Our continued growth across North America, Australia, and the Middle East reflects the increasing demand for a universal, scalable live event solution.

Over the past year, we've successfully delivered live events across multiple regions, supporting a diverse range of content partners and exhibitors. Every successful event reinforces what many of us in the industry already know: audiences are eager for live experiences and exhibitors need technology they can trust.

One milestone I'm especially proud of was our successful execution this July of Live Wire's first wide-scale live event across Cinemark locations in the United States. Delivering synchronized, broadcast-quality live experiences across one of the world's largest exhibition circuits demonstrated not only the strength of the platform, but also the tremendous opportunity ahead.

My focus is simple: make live event cinema easier to deliver, easier to scale, and accessible to more partners around the world. Qube's decades of digital cinema expertise, global support organization, and expanding Live Wire network provide an exceptional foundation to make that vision a reality.

As Live Wire continues to expand and develop, we're creating new opportunities for exhibitors, extending the reach of content owners, and giving audiences even more reasons to experience live entertainment together on the big screen. I'm excited about what we're building-and even more excited about where we're headed next.