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Qube Wire Newsletter

Check out some exciting updates that we have for you!

May 2026

Bigger conversations. Stronger connections.

Qube Wire at Cinemacon 2026

At CinemaCon Las Vegas, the Qube Wire team hosted an evening with clients, partners, and industry friends from across the region.

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Appointment

Lynne Schmidt Joins Qube Cinema as Senior Vice President to Lead Growth of New Exhibitor Products

Seasoned industry leader to drive commercial strategy, partnerships, and market expansion for Qube’s Movie Wire and Live Wire businesses

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Press

Qube in the Spotlight

In a detailed feature, CJ's executive editor called it exactly what it was: "A Quiet Player Makes a Big Move." Read about what this acquisition means for the future of cinema technology — and why Qube's moment in the spotlight has been a long time coming.

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Trivia

There was a time when projectionists had to place tiny cigarette-burn marks (“cue marks”) in the top-right corner of film frames to signal reel changes. Missing the cue meant chaos in the theater.

Cue Marks and Close Calls

During the transition from film to digital projection, some distributors secretly shipped “dummy film cans” along with hard drives because exhibitors psychologically trusted the weight of physical film reels more than a tiny digital disk.

When Weight Meant Trust

A theatrical trailer was originally shown after the movie, which is why it was called a “trailer.” Audiences kept leaving before it played, so theaters moved it to the beginning. One of the earliest lessons in audience retention!

Trailers: From After to Before

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